About Work Skills Thinking Say Hello
Product Manager · Boston, MA

I find where
users drop off
and fix it.

2+ years shipping data driven product decisions at a digital bank with 2.5M users, plus a year of continued learning, research, and independent projects. Now targeting PM, APM, and Product Analyst roles in the US.

See my work → Get in touch
Jump to: Agile Hub Onboarding Redesign Drop-off Analysis Reactivation Product Teardown Analytics Dashboard
Karishma
Karishma Borkar
Scale
2.5M
Users impacted through onboarding & acquisition
Speed
48hr → 10min
Account opening time via live video verification
Quality
↓22%
Repeat signup failures eliminated through analytics
Growth
↑18%
Conversion lift via structured A/B experimentation
About Me
Built on an analytics foundation
My PM work is grounded in hands-on data: dashboards, funnels, and experimentation. Not just strategy decks.
Tableau Adobe Analytics SQL Dynatrace A/B Testing

A PM who leads
with questions,
not answers.

I started as a full stack developer who couldn't stop asking "but why does the user do that?" That curiosity pulled me into product management where I spent years inside funnel data, finding the exact moments users gave up.

It was rarely what anyone expected. Identity verification failures weren't user errors they were API timeouts. Funding drop offs weren't cold feet they were specific payment processor failures. The data always had an answer. My job was asking the right question first.

Every funnel is a hypothesis, not a given.
Ship small, learn fast, measure everything.
Support tickets are my favorite research tool.
Download Resume ↓
Built on an analytics foundation
My PM work is grounded in hands-on data: dashboards, funnels, and experimentation. Not just strategy decks.
Tableau Adobe Analytics SQL Dynatrace A/B Testing
Experience
PMO Analyst Co-op
Ahold Delhaize USA · Boston, MA
Jul – Dec 2025
Digital Acquisition Manager
IDFC First Bank · India
Aug 2023 – Sep 2024
Associate Product Manager
IDFC First Bank · India
Jul 2022 – Aug 2023
Full-Stack Developer Intern
Being Digital · India
Apr – Sep 2021
Education
MS, Project Management
Northeastern University · Boston, MA
Sep 2024 – Jun 2026 (expected)
BE, Information Technology
St. Francis Institute of Technology
2019 – 2022
Diploma, Computer Engineering
Government Polytechnic College
2016 – 2019
A few things about me
2,000+ member PM club Co-President at Northeastern
200+ students in the PM Bootcamp I designed from scratch
Moved from India → Boston in 2024
Writes SQL queries on side projects for fun
Case Studies

Work that moved
real numbers.

Every project started with a metric that wasn't moving and a dataset that held the answer. Click any card to read the full story: problem, process, artifacts, and what I'd do differently.

−20%
01 / Agile Lifecycle Hub
Internal Product · PMO · Agile Transformation
Agile at scale: the delivery system 10 engineering squads actually adopted
At Ahold Delhaize, every squad had invented its own version of "done." I built the internal product that standardized it, reducing sprint spillovers by 20% in one quarter.
Internal ProductJiraConfluence
→
48h→10m
02 / Account Opening Redesign
Product Launch · Onboarding · Digital Banking
From 48 hours to 10 minutes: rebuilding digital account opening for 2.5M users
When a legacy onboarding process met smartphone-first users, 60% never reached an active account. I owned the end to end redesign. I tracked the failure to live video verification launch and rollout.
PRDVideo VerificationFunnel AnalysisA/B Test
→
−22%
03 / Drop-off Detective
Analytics · Behavioral Segmentation · Remarketing
The drop off detective: cutting repeat signup failures by 22%
Users weren't failing randomly. Third-party API failures and specific payment processor issues were the culprits. Segmentation revealed it. Targeted remarketing fixed it.
SQLAdobe AnalyticsDynatrace
→
Skills & Craft

The full stack of
how I work.

Discovery
User Research & Interviews
Funnel & Drop-off Analysis
Behavioral Segmentation
Competitive Analysis
Customer Journey Mapping
Execution
PRDs, BRDs & User Stories
Roadmapping & Backlog Mgmt
Agile / Scrum Ceremonies
Sprint & Release Planning
Go to Market Strategy
Analytics & Data
A/B Testing & Experimentation
Cohort & Funnel Analysis
KPI & North Star Metrics
Real-time Dashboard Design
Automated Alerting Systems
Engineering Background
Full-Stack Development (prev.)
SQL & Data Pipelines
API Integration & Debugging
E-commerce Platform Dev
Financial Dashboard Design
SQLPythonTableauPower BIFigmaJiraConfluenceGoogle AnalyticsAdobe AnalyticsDynatraceSalesforceAdvanced ExcelMixpanel
Currently Learning
AI/ML for PMsdbtProduct-led GrowthAmplitude
Product Thinking

What I think about
when I'm not working.

01
Essay · Onboarding
The 90-second window: why most digital onboarding fails before it begins
The first 90 seconds determine everything. I've watched 60% drop off happen at a single form field. Not because the product was bad, but because users did not understand what they were about to do. Here's what I've learned about the moment users decide to stay or leave.
Coming Soon →
02
Analysis · Digital Banking
Why the best neobanks removed the word "bank" from their onboarding
Chime, Revolut, and Mercury all made the same counterintuitive bet: lead with the outcome, not the product. Meanwhile, traditional banks open with compliance. A breakdown of how framing determines trust. Data-backed.
Coming Soon →
03
Framework · Metrics
What I wish I'd known about North Star metrics before my first sprint review
Three years in, I've seen teams pick the wrong North Star and optimize into a local maximum. Completion rate sounds right, until you realize you're measuring users who gave up, not users who succeeded. Here's the mental model I now use before agreeing to any metric.
Coming Soon →
Open to PM · APM · Product Analyst · Available June 2026

Let's build
something together.

Whether it's about a role, a product debate, or just coffee and funnels. I am always up for it.

borkar.k@northeastern.edu LinkedIn → +1 617-602-7580